Hi! I'm Kaitlin.
I'm a creative strategist with a passion for words and the stories they build. As a practicing journalist who's penned articles about the art of dance (and still takes a twirl or two on the dance floor myself!), I believe in the magic of creating memorable experiences and the power of storytelling.
Combined, these concepts bring a brand's purpose to life.
My career journey has equipped me with the ability to blend creativity with data-driven strategies, an essential combination in today's marketing landscape. I thrive on facing complex challenges and crafting compelling narratives that drive results.
So, welcome to my corner of the internet where you'll discover a collection of my work. I'm excited to connect and explore how I can contribute to your marketing team's success.
Work Experience
MAB Digital Marketing
Promoted from entry-level to partner at a full-service Digital Marketing agency specializing in social media, PPC, SEM, SEO, email, and web design/UX. I served 22 clients leading a team of 8 and specialized in creative strategy.
Arts Journalist
I write about arts and culture, covering events in and relating to Southern California. What started as an internship has turned into a reputation. I was a Staff Writer at the Orange County Register, Voice of OC and am currently a founding member of Culture OC.
March 2018- Present
April 2014- Present
Forge54
I was the creative lead and an executive board member of this nonprofit. Best described as pop-up “marketing agency,” we served local nonprofits by curating a team of skilled volunteers who created $500k worth of marketing deliverables in annual hackathon-style weekends.
January 2015- March 2020
Education
University of Southern California
A cross-disciplinary, integrated master’s curriculum that teaches the principles of design as the basis for creative problem-solving.
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Created an interactive, educational exhibit for the Los Angeles Natural History Museum
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Won a pitch contest for a disability services project sponsored by Los Angeles World Airports
Master of Science, Marketing - Integrated Design, Business, and Technology
University of Californa, Irvine
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Chancellor’s Award of Distinction for exhibiting a commitment to research, leadership, and service.
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School of Humanities Award in Literary Journalism– awarded to the top graduate in the department.
Magna Cum Laude | Dual Major - Bachelor of Arts, Literary Journalism, and Dance